AI-native companies must be localised at the workflow level.

Language and compliance get most of the attention when a product enters the Gulf. But the real localisation happens at the workflow level.

A restaurant procurement product designed for Bengaluru does not fit a hospitality group in Dubai. The buyer, the payment terms, the vendor relationships, the reporting norms — all different. The AI that runs the workflow has to be adapted to each of them.

This is why we treat localisation as a product decision, not a translation exercise.